Tata Group launched its much-anticipated super app 'Neu' on April 7 as it attempts to take on Amazon and Jio Platforms amid the rapid growth in the consumer digital economy space in the country. The super app promises "super rewards" and brings airlines, hotels, medicines, and groceries in one place. Here are a few features of the app reviewed by Moneycontrol.
The Tata group’s super app, Tata Neu, integrates all of its mobile apps and digital services on one platform. “Explore and experience the world of Tata Neu by browsing cutting-edge digital content, making payments, managing your finances, planning your next vacation, or even getting your next meal – there’s a lot to discover and experience.”
Developed by Tata Digital, the app was available only to Tata Group employees until April 6 for testing where they had to log in by using their corporate email IDs. The app can be easily downloaded on Android's PlayStore and iOS App Store. Once downloaded, the app will ask for basic details such as name and email ID for registering.
What is Tata Neu offering?
A gateway to all other services offered by the company, the app's services includes booking flight tickets, ordering meals or medicines, buying clothes, paying electricity bills, and more. The app rewards the user with Neu Coins which can be redeemed for an equal amount in rupees the next time they shop. You can also make instant payments and send money to a friend, family member, or any of your contacts directly to their bank account from your bank account using Tata Pay UPI.
Tata Super App Services
1) Social networking Services
It is a social networking platform for chatting, sharing pictures and videos, and interacting with others. This feature of the app can help build a strong community.
2) e-commerce related services
With the world moving towards a digital future, shopping online has become the norm. The app has a great feature of allowing users to shop online and even sell items they prefer. For this to be a Super App, it needs an E-Commerce platform.
3)Transport Services
Getting from one place to another is another important aspect of our lives. There’s nothing better than having a service that can provide a bicycle or a car ride. This feature would enhance a super app.
4) Food Delivery Services
Especially for individuals who live alone, the food delivery app is one of the actual applications. Therefore, including a meal delivery feature in a super app is excellent.
5) Bill Payment Services
Especially for individuals who live alone, the food delivery app is one of the actual applications. Therefore, including a meal delivery feature in a super app is excellent.
6) Finance Related Services
A Super App needs to have at least one of these features. It is possible to carry out any transaction through this feature of a Super App.
7) Insurance and Health Care Services
A Super App with healthcare and insurance-related functions would be an excellent addition.
The super-app offers one of the most comprehensive selections of products and services in the Indian market. Tata Neu is currently home to several brands including AirAsia India, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1mg, Tata CLiQ, Tata Play, and Westside. The app will continue to grow as more brands and categories get onboarded. The Tata Neu app is available on Android, iOS platforms, and TataDigital.com.