Many people could not have imagined that one day they would be greeted by a virtual flight attendant instead of a human flight attendant after boarding a plane. That's what Qatar Airways did. It's called SAMA 2.0, and it's not just a digital character – it's the world's first AI-powered digital human cabin crew.
Named after the Arabic word for 'sky', SAMA made its debut at the Qatar Airways stand in ITB Berlin. The AI-powered Digital Crew has been developed in collaboration with Unique. Sama is ready to revolutionize our air travel experience. Qatar Airways is the first airline company to come up with AI crews.
Now the question is, what can Sama do? Equipped with AI, Sama is like an encyclopedia for Qatar Airways. SAMA communicates with passengers in real-time, providing accurate information from the FAQs. The digital flight attendant is accessible through Qatar Airways' immersive digital platform, QVerse, and their mobile app.
Babar Rahman, Vice President Marketing, Qatar Airways said, "SAMA 2.0 offers exceptional service and guest appearances. SAMA emphasizes the significance of integrating technology with people, setting a new standard in the airline world.SAMA 2.0 is a testament to our relentless pursuit of innovation. SAMA embodies Qatar Airways' values of exceptional service and hospitality. Qatar Airways has resorted to this technology to provide pioneering services for its customers." Web Summit Qatar has introduced many generative AI experiences before. This great AI system uses images and a 3D map. It will offer great travel plans made just for passengers from a huge list of more than 170 destinations.