Flipkart UPI Service: Flipkart launched India's Most Rewarding UPI initiative

Flipkart collaborated with Axis Bank to launch its own UPI handle, @fkaxis, on Sunday. The company has launched a new initiative dubbed 'India's Most Rewarding UPI'. Currently, this feature is available to Android smartphone users via the Flipkart app.

Flipkart UPI is an easy onboarding process. In addition, the Flipkart app supports one-click payments for cell recharges and bill payments, as well as rapid payments. Flipkart UPI can also be used to make payments outside of the Flipkart marketplace by scanning a QR code. Since splitting from PhonePay in 2022, Flipkart has been working on creating its own UPI.

Dhiraj Aneja, Senior Vice President, Fintech and Payments Group, Flipkart, stated, "At Flipkart, we are committed to providing customers with a best-in-class commerce experience by offering secure and convenient payment options with a variety of rewards." Benefits include SuperCoins, Brand Vouchers, and others. Furthermore, Flipkart UPI demonstrates our commitment to creating a digitally enabled society and reinforces our position as a key driver in India's digital transformation.

Users with any bank account can register for a new UPI ID on Flipkart for free. However, as previously said, the feature is presently limited to Android handsets and is scheduled to be rolled out to iPhone users in the following days.

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